Prosumer Propoganda
Friday, October 16, 2009 by nanaz
Through out history, technology has brought interesting things which entails dealing with the new and challenging issues. At this age, consumers are able to produce themselves. No longer, one consumes only while few ones produce. The new age has the sufficient tools which enable everyone to become a producer; as a result, the number of ‘Prosumers’ are increasing too. It seems that people are embracing this movement. This could be for many reasons such as; there are more services and more products available to them. Nowadays, there are more producers and more consumers; everyone is increasing in number. In fact, the number of consumers has increased much more than before due to the globlisation and prosumers themselves being consumer at the same time; so this increase in activity has improved economics as a whole. There are many other benefits such as; the unity amongst people and nations in terms of social, political, economical, and environmental matters. Once again, as a whole, the technology has brought more benefits than expected. It seems everyone is winning apart from those few former producers/officials who had a sole power and control! Once again, it is put to the general public that the technology has brought many problems; that this new movement has many downsides such as; the creator/artist’s financial success and other dilemmas relating to copyright, privacy, authenticity, validity, and much more. However, I cannot buy into such negative propagandas when I see that those in control are really raising the ‘concerns’ and not the genuine people who are negatively being affected.
When it comes to the artists, the big traditional producers never cared about the artists’ rights. The producers cared about their own financial gains and success. Majority of singers make their money from their concerts. The technology has made it possible to increase the distribution of the artists’ songs which (regardless of paid or unpaid for) has made the artists concerts more successful. Even the big stars such as Micheal Jackson could mainly succeed from a crowded concert instead of getting money from the produced CDs! I can see how the traditional producers are unhappy but I cannot see how the artists are negatively impacted on and how general public is being harmed.
It is also the same with the new age journalism where the official journalism spreads the propagandas. If it was not because of the technology and the ability of the consumers to produce, no one knew about the recent election in Iran as the official producers did not produce and broadcast any news during the election. The prosumers broadcast about the public turmoil, and injustices.
When it comes to the artists, the big traditional producers never cared about the artists’ rights. The producers cared about their own financial gains and success. Majority of singers make their money from their concerts. The technology has made it possible to increase the distribution of the artists’ songs which (regardless of paid or unpaid for) has made the artists concerts more successful. Even the big stars such as Micheal Jackson could mainly succeed from a crowded concert instead of getting money from the produced CDs! I can see how the traditional producers are unhappy but I cannot see how the artists are negatively impacted on and how general public is being harmed.
It is also the same with the new age journalism where the official journalism spreads the propagandas. If it was not because of the technology and the ability of the consumers to produce, no one knew about the recent election in Iran as the official producers did not produce and broadcast any news during the election. The prosumers broadcast about the public turmoil, and injustices.