technoculture314-09

As discussed in the lecture the invent of web 2.0 marked a change in internet history not only for it's increased capabilities but rather for its new levels of interactivity. What was interesting to me was how few people actually interacted with these new interfaces after doing the reading with about 80% of web users not interacting but rather being passive viewers. What i find most interesting about this is that while the actual level of participation is so low advertisers have utilized this interactive medium in order to promote products and causes. Many of these are seen on community sites such as facebook. Advertisers are in an attempt to cash in on this new way of advertising, because lets face it what company would pass up the chance to advertise in new and exciting ways, to their potential consumer.

This new level of interactivity has had major effects on online advertising. While in the beginning like with most sites advertising was and is used to sponsor sites and cover running costs. Nowadays the level of advertising is determined by what site can support them. This new way of advertising has transformed many regular un interactive web viewers into prosumers. This is in my opinion a very significant turning point in advertising with this new level of interactivity and choice. Advertising has always been somewhat disconnected from individuals. It can be easily ignored while most may be of no interest to the viewers. billboards or television commercials are all on a viewing level.

Interactivity is a new way of interfacing with consumers. With interfacing puzzels and questions that you can interact with advertisments have found away to close the gap between consumer and product by allowing online interation with it closing the gap between advertiser and consumer in a way televion never could