One of my Mates' blog.

A friend of mine from London runs a blog, it's really popular, and quite a good read. He's quite a bright chap, having done a Masters in English at Oxford University. Anyway, he used to work for a media company called Naked Communications, they deal with quite alot of New Media and Digital stuff. He's recently moved to New York, and works for another big wig advertising company called McCann Erikson. Anyway, what I'm trying to say is that the stuff they are producing for advertising etc, is sort of where our theoretical knowledge (i.e the lectures) ends and the real world kicks in! Anyway check it out, it's a really good read.

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